BRANDS

The products of Ajinomoto are specially developed to give a delicious flavour boost to dishes. Whether you want to make a savoury soup, a tasty sauce or a spicy marinade, Ajinomoto has the right seasoning for every occasion. The unique formulas of Ajinomoto products help to enhance the natural flavours of the ingredients, giving dishes an irresistible flavour.

Asahi Super Dry is Japan's most popular beer. In 1987, it was the first Super Dry to be introduced on the market. The excellent fermentation and the special aroma give the beer a remarkable dry flavour, also known as karakuchi. Asahi Super Dry is a rich and refreshing pilsner that pairs well with salads, chicken and poultry, white fish and young and creamy cheeses.

Hakutsuru is Japan's leading sake producer. The brand has been around since 1743 and its brewery is located in Kobe, near Osaka. The natural spring water, cold winters and qualified brewers make it the perfect location for brewing Japanese rice wine. Sake is not only good to drink on its own, but can also be used in e.g. marinades, soups and stews.

The famous Kewpie mayonnaise is a stable in every Japanese household and every professional kitchen. This authentic mayonnaise was developed in 1925 to improve the health of the Japanese population. It had to be nutritious and therefore contains twice as much egg yoke as other types of mayonnaise. Kewpie mayonnaise has a full, slightly sour flavour that pairs very well with sushi, a poke bowl or Japanese street food.

There is a reason why Kikkoman is the global market leader in natural soy sauce. This traditionally brewed soy sauce has been enriching Asian - and in particular Japanese - dishes for centuries. With its complex, soft flavour, Kikkoman soy sauce is highly versatile: it can be used both hot and cold in soups and sauces, vinaigrettes, marinades and creams. Today, chefs all over the world use Kikkoman as an all-round seasoning in their cooking. 

Kinjirushi literally means ‘the best', which is exactly what this brand offers. The company has been producing wasabi products of exceptional quality for over 80 years. They use pure local ingredients, such as horseradish that is specially grown for them in Hokkaido. They were one of the first to teach western chefs how to use wasabi to achieve the best, most refreshing and exciting flavour effects. For example, did you know that you shouldn't mix wasabi with soy sauce? Doing so ruins the flavour of the wasabi.

Japan's oldest beer brand dates was established in 1876 in Sapporo, the capital of the northern island of Hokkaido. Sapporo was first brewed by Seibei Nakagawa, Japan's first brewer to be trained in Germany. He combined traditional German brewing techniques with Japanese craftsmanship to create a perfectly refreshing bïru. Today, Sapporo is a favourite of many and it is the most popular Asian beer in the United States.

Uchibori is one of Japan's best-known vinegar producers. Its exceptional quality makes this brand a favourite of true connoisseurs. Japanese rice vinegars are ideal for use in e.g. salads and sauces or as a seasoning for sushi rice. Besides the well-known vinegar made with rice and sake kasu, Uchibori also offers a premium version made with 100% pure rice, the Uchibori Pro.